Tiny Texts — SMS Benchmarks
Abandoned Cart Flow ROI Calculator
Inputs
List size
recipients
10,000
CTR
benchmark: 8–10%
9.0%
Conversion rate of clickers
benchmark: 50%+
52%
Average order value
AOV
$85
Discount offered
% off applied to converters
10%
Cost per message
base rate before MMS multiplier
$0.010
Message type
SMS
MMS (3× cost)
Economics
Gross revenue
—
Delivery cost
—
Discount given
—
Total cost
—
ROI
—
Net revenue ÷ total cost
Net per recipient
—
After delivery + discount
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